Direct marketing

Lettershop boosts inline formats with new web

YM Group is adding to the capabilities of its Lettershop operation with a Goss Sunday 4000 web.

Potts Print CEO steps aside to take strategic role

The chief executive of one of the North East's longest-established printers is stepping down after 20 years to focus on strategic aims, acquisitions and up to £4m of investment.

Howard Hunt joint managing director departs

One of Howard Hunt's joint managing directors will leave the business at the end of March.

Public sees direct mail in fonder light, survey finds

Public perception of direct mail is improving, with almost half of consumers seeing it as good business communication, according to a recent survey.

GI Solutions Group restructures to reflect growing data-led services

GI Solutions Group has restructured its business and senior management to expand its data-driven communications services.

GI Solutions launches creative and artworking agency

Direct marketing and communications company GI Solutions has further diversified its offering by launching a creative and artworking agency to target multiple sectors.

Royal Mail research finds ‘valued’ mail provokes action and emotional response

Mail can have a high impact and provide a strong incentive to act according to new research by Royal Mail MarketReach, which looked at why people found post valuable and why.

Company fined by HSE for severed thumb was under new ownership

The Lettershop, which was fined after an employee had the end of his left thumb severed in a glueing machine, has said new owners were in the process of improving safety.

Braver clients drive £5m investment at Howard Hunt

Direct marketing client budgets are up 10%-15% since the end of the recession and clients are being more innovative according to one of Howard Hunt’s new joint managing directors.

ProCo to roll out Tharstern Primo MIS

ProCo has signed a six-figure deal with Tharstern to upgrade its MIS to the vendor’s flagship Primo platform.

Adare buys three Riso printers to boost production print capability

Direct marketing business Adare Limited has invested in three Riso ComColor X1 digital inkjet cut-sheet printers to boost its production print capacity.

‘Digital-first’ isn’t the end of print

Those reading a sentence like this one for the first time in print, rather than on a smartphone, tablet or other digital device, will soon be in the minority. Modern society is in the process of...