Advertising association
Print in decline as digital dominates ad spend
Print and other traditional media are either “stagnant or in decline” according to the latest figures on advertising expenditure in the UK.
Digital growth outpacing print in ad expenditure report
A growing advertising market is starting to become less dependent on print as a shift to digital characterises the latest industry research.
Ad spend on the up, but DM activity slows
New advertising industry research has reported that while direct mail activity is feeling the effects of a corrective slowdown following recent growth, spending on printed display ads for national...
Ad spend grows again but print spend still falling
UK advertising expenditure grew by 1.3% year-on-year in Q1 2017 but print continued to decline, despite direct mail exceeding forecasts, according to new research.
Marketing gurus front Mailmen DM campaign
Five advertising industry leaders have become the new faces of Royal Mail MarketReach’s flagship direct mail campaign, Mailmen.
OOH and direct mail adspend grows as other print sees decline
Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures.