Advertising

UK ad spend showed strong growth in 2024, rising 10.4% to a total of £42.6bn. Growth of 6.3% is predicted in 2025, and 5.6% in 2026, with forecasts downgraded slightly thanks to the destabilising...

Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC, with an uptick expected for out-of-home...

UK outdoor advertising host 75Media has acquired 595 new roadside paper billboards, doubling its billboard portfolio and leapfrogging competitors to become the UK’s second-largest roadside billboard...