Personalisation is more than a first name
According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
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According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
Global Graphics has changed its overall group name to Hybrid Software to better reflect the nature of its business.
Grafenia is changing its name to Software Circle to “better reflect who we are”.
St Ives has cut all ties with its printing past and has now been completely rebranded with a new name: Kin + Carta.
Bass, the hotel and leisure group, is climbing a multi-million-pound print mountain to change its name to Six Continents.
Coatings specialist Alchemy Print Finishers has changed its name to Alchemy Coatings in order to better reflect its services.
A1 Trade Print has rebranded with a new name that better reflects its security print expertise.
The company formerly known as Houseprint has changed its official name once again and complaints are still flooding in, with one client taking the business to a small claims court.
Card manufacturer and printer Nitecrest has partnered with technology company Tag Systems to develop its banking division, which is now operating under the name Tagnitecrest.
Canterbury printer Omicron Repro has had positive support from its customers despite an initial period of concern over the name of the latest Covid variant.