According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.

Grafenia is changing its name to Software Circle to “better reflect who we are”.

Bass, the hotel and leisure group, is climbing a multi-million-pound print mountain to change its name to Six Continents.

Coatings specialist Alchemy Print Finishers has changed its name to Alchemy Coatings in order to better reflect its services.

St Ives has cut all ties with its printing past and has now been completely rebranded with a new name: Kin + Carta.

Global Graphics has changed its overall group name to Hybrid Software to better reflect the nature of its business.

Trinity Mirror will change its name to Reach next week after shareholders overwhelmingly backed the rebrand at the group’s Annual General Meeting, but sales at the publishing company have continued to...

The company formerly known as Houseprint has changed its official name once again and complaints are still flooding in, with one client taking the business to a small claims court.

Geoff Neal Litho has rebranded as Geoff Neal Group to better reflect its service range and emphasise its status as a printer of high quality, creative work.

Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.