Poor personalisation forecast could prove wide of the mark
If Gartner is to be believed, 80% of marketers are set to abandon the use of personalisation over the next five years.
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If Gartner is to be believed, 80% of marketers are set to abandon the use of personalisation over the next five years.
Enfocus has released Connect 2018, the latest version of its personal automation product line.
An industry outsider has taken temporary charge of Williams Lea Tag after chief executive Dan Ellerton left the business unexpectedly, amid speculation that the group could be put up for sale.
Howard Smith Paper (HSP) has acquired the Consort Royal brand in the wake of the closure of Donside Paper Company at the beginning of this month
Schawk's UK division has won an International Grand Prix Cyrel award, in the corrugated pre-print category, for its pre-media work on Swedish outdoor power tools manufacturer Hussqvarna's products.
KitKat is set to give away more than 55,000 printed personalised packs featuring photos and names of competition-winners.
Flint Group has created a new division combining Xeikon’s pre-press business and Flint’s flexo wing, and has revived an old brand name as its moniker.
Speculation is rife about who will head up Tag Worldwide following the imminent departure of chief executive Steve Parish and commercial director Richard Jameson.
Tag Worldwide plans to expand further following the appointment of Electronic Solutions managing director David Russell.
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