Personalisation is more than a first name
According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
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According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
Vertis has completed its exit from the European market by selling London pre-media divisions Vertis PRS and Admagic to rival firm Tag.
IPC Media has renewed its pre-media contract with long-standing supplier Rhapsody.
Grafenia is changing its name to Software Circle to “better reflect who we are”.
Coatings specialist Alchemy Print Finishers has changed its name to Alchemy Coatings in order to better reflect its services.
Bass, the hotel and leisure group, is climbing a multi-million-pound print mountain to change its name to Six Continents.
St Ives has cut all ties with its printing past and has now been completely rebranded with a new name: Kin + Carta.
Global Graphics has changed its overall group name to Hybrid Software to better reflect the nature of its business.
Fresh Media Group has brought group companies Colour Systems, Fresh Vision and BigKid all under the same banner and relaunched itself as FMG.
Printers, on the whole, are not a bashful bunch. They are proud of their work, their skills and their machines and they will happily tell you as much.