Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
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500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
Supermarket giant Sainsbury's has commissioned St Ives Direct to produce its first ever home catalogue.
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Pims has installed its second iGen3 and is already running it 24 hours on the back of the first machines success.
The sale of envelope manufacturer Bespoke Envelopes Direct out of administration has finally been completed.
Direct mail printer Geoff Neal Litho has invested around 600,000 in a Heidelberg Anicolor press and finishing machinery to offer short run services.
McAllister Litho has switched from Heidelberg to Komori in a £3m investment in new presses, pre-press and a substantial Tharstern MIS upgrade.
Independent gaming company Gala is continuing its major direct mail push with its first digitally printed campaign.
Sheetfed litho printer Taylor Bloxham will move into digital print next month and will take delivery of a second 12-colour Speedmaster in July as part of a multi-million pound investment.