Research seeks to identify holy grail of direct mail – value
For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.
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For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.
Cestrian has made litho production manager Gary Ashworth redundant, but remains committed to its move to litho.
Attendees at yesterday's PrintWeek The Wide-Format Opportunity Breakfast Briefing, sponsored by HP were given an insight into meeting the challenges of providing creative concepts and cutting through...
Therm-O-Type has chosen Drupa as its European launch pad for a new series of 6,000cph sheetfed foil presses.
Williams Lea is understood to have found a new figurehead for Tag Worldwide following the departure of chief executive Steve Parish, who leaves at the end of this calendar year.
Direct mail specialist Howard Hunt Direct, part of the Howard Hunt Group, has used Ipex 2010 to replace two of its folders with an investment with Friedheim.
News International will not launch a replacement for the <i>News of the World</i> until the autumn at the earliest, according to reports in <i>PrintWeek</i> sister title <i>Media Week</i>.
De La Rue is to implement high-tech security features on a range of holographic tags after being reselected as a 2010 FIFA World Cup printer.
Litho Supplies described the industry as being in a difficult state as the group revealed interim pre-tax profits down almost 44% to 1.3m.
Sometimes it feels as if the rise of social media is unstoppable. For many of us it has become second nature to share personal updates, images and opinions on Facebook, Twitter and other platforms.