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New year predictions: Lynn Beasley, Washington Direct Mail

Washington Direct Mail managing director Lynn Beasley thinks GDPR could represent both the biggest opportunity and threat to the print industry in 2018.

Research reveals major drop in direct mail spending

A number of leading industries, including credit card firms and mortgage lenders, have slashed direct mail spend, according to a study by Nielsen Media Research.

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Ipex preview: pre-media stand-by-stand

Your guide to the pre-media exhibitors at this year's show.

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Royal Mail research finds ‘valued’ mail provokes action and emotional response

Mail can have a high impact and provide a strong incentive to act according to new research by Royal Mail MarketReach, which looked at why people found post valuable and why.

Perspektiv appoints operations manager for direct mail campaigns

Perspektiv Direct has appointed Karen Herbert as operations manager to oversee the company's targeted direct mail campaigns.

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Royal Mail launches new service to 'support direct mail's role in advertising'

Royal Mail has launched a new service to help ensure that direct mail remains competitive amid rising prices.

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Whistl announces contract wins and direct mail audience tracker

Whistl, the UK’s second-largest delivery company, has announced Zurich Insurance and Yorkshire Building Society as new clients as well as renewing several existing contracts.

Pafra takes WH Leary name

Carton gluing and quality assurance firm Pafra Systems has changed to its US parents name, WH Leary, as part of the groups global expansion plan.

Assembly Direct Mail invests in Oc to drive personalisation push

Assembly Direct Mail has completed a 400,000 investment that includes new Oc digital print equipment to cope with expansion.

Field trials for cattle smart tag

Field Boxmores Bourne label business is locked in a dispute with a Cambridge smart tag developer over an order for intelligent labels to attach to the ears of cattle.