According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.

Royal Mail is aiming to support its mailing house partners with the launch of the sector's first training initiative to support the promotion of direct mail.

121 Direct Mail has invested in a compact envelope inserter from KAS Paper Systems to help it process more complex and higher volumes of work.

Companies may be better off contacting potential customers via direct mail than the internet or telephone, according to new research.

Communisis has announced that it will reduce the headcount at its Cross Gates Leeds facility by around 75 as a response to declining direct mail volumes.

First 4 Print Finishing has consolidated the First 4 brand by renaming its Vitesse Mailing Preston subsidiary First 4 Direct Mail, aligning Vitesse closer with its parent company.

Print outsourcing company Alistair McIntosh has expanded its direct mail division by 40% over the past 12 months, pushing the groups turnover to 50m

ITV and the DMA have claimed that TV ads in combination with direct mail can boost response levels by 143%.

Littlewoods has started a review of print division JCM Media, formerly J&C Moores, which could take up to five months

Royal Mail has started testing a new mailing technique that will enable acquisition mail to continue following the introduction of the GDPR legislation.