DM companies set to benefit from launch of mail tracking service
Royal Mail has launched Red Tag, a new barcode mailing system that could benefit direct mail businesses completing high-volume mailing jobs.
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Royal Mail has launched Red Tag, a new barcode mailing system that could benefit direct mail businesses completing high-volume mailing jobs.
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Mailing and Marketing Solutions (MAMS) is in the midst of installing two Buhrs Kern 4300 10 station enclosing machines as additions to its already-extensive portfolio.
Tag Worldwide plans to expand further following the appointment of Electronic Solutions managing director David Russell.
Advertising spend on addressed direct mail has fallen 17.1% in the past five years, according to the latest Communications Market Report from Ofcom.
The ability to respond to direct mail campaigns online, along with accurate highly personalised marketing, are the most important factors in encouraging people to respond to direct mail, according to...
For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.
Print consultancy Print Fair has launched what it claimed is the UK's first quality direct mail on-demand service, Real Print.
Publishing Expo has extended its name to acknowledge the multimedia nature of the media industry.