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DM companies set to benefit from launch of mail tracking service

Royal Mail has launched Red Tag, a new barcode mailing system that could benefit direct mail businesses completing high-volume mailing jobs.

Media roundup: Guardian, BBC Worldwide, Olympics, Archant, Daily Mail, Express

We bring you the buzz from the wider media sphere, across the world and across the web. This week: Guardian prepares for more job losses; BBC World 103.5m pre-tax profits; non-sponsors take outdoor...

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Review of 2017: October

All the biggest stories from the past 12 months.

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MAMS leading direct mail charge with new enclosers

Mailing and Marketing Solutions (MAMS) is in the midst of installing two Buhrs Kern 4300 10 station enclosing machines as additions to its already-extensive portfolio.

Appointments herald expansion at Tag Worldwide

Tag Worldwide plans to expand further following the appointment of Electronic Solutions managing director David Russell.

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Direct mail spend down 17.1% since 2009, says Ofcom

Advertising spend on addressed direct mail has fallen 17.1% in the past five years, according to the latest Communications Market Report from Ofcom.

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Online response route key to personalised direct mail success - report

The ability to respond to direct mail campaigns online, along with accurate highly personalised marketing, are the most important factors in encouraging people to respond to direct mail, according to...

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Research seeks to identify holy grail of direct mail – value

For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.

Print Fair launches direct mail on demand service

Print consultancy Print Fair has launched what it claimed is the UK's first quality direct mail on-demand service, Real Print.

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Industry event rebrands as Publishing & Media Expo

Publishing Expo has extended its name to acknowledge the multimedia nature of the media industry.