Reader Reaction: Have you seen an increase in work due to the World Cup?
Wednesday, June 2, 2010
Following our World Cup print feature last week, we ask if you've had a football-based boost
Steven Brown, director, Your Print Solution
This week alone we’ve had five World Cup-themed jobs. The jobs aren’t all big, but there is a wide variety of print being asked of us. One client has requested a personalised mailer that they can send out to customers, which also has a wall chart for the entire tournament. Another has asked for invites that they can send out informing clients of the games that they will be showing on the big screen in the boardroom. I didn’t really expect it to take off as well as it has, so it has been a pleasant surprise and the good thing is it looks like it will continue as well.
Paul Tomlin, joint managing director, Kingfisher Press
We haven’t seen any World Cup print. We were expecting to and we thought it might bring a nice upturn, but we haven’t had any enquiries so far. We’re still busy, but just not with World Cup print. Being a more general, commercial, brochure and leaflet printer, we’re not really that involved in big campaigns, but there doesn’t seem to be that much World Cup work going out in our market. Otherwise, we’re keeping very busy.
Gary Wallace, managing director, Wallace Print Group
The World Cup, along with the European Championships, is a godsend. Historically, we receive an increase of around 50% of fresh World Cup point-of-sale from all of our retail clients looking to capitalise upon the branding to ensure products move off the shelves faster. Most of the promotions and offers are linked to England progressing as far as we can in the tournament. They get so much more generous as the tournament goes on, two-for-ones, three-for-ones. We work with a lot of supermarkets, so it’s a great time for us. So please, no talk of semi-finals and penalties. I honestly believe it gives the nation a euphoric lift which is very, very welcome.
Simon Beard, sales director, Victoria Litho
Yes, we have been doing work for the World Cup. As we are a trade printer, we have found that, since the beginning of May, we have seen our capacity being swallowed up. It has not just been World Cup-oriented, however, as we have also had increased work from the cosmetics industry, retail and multiples, petrol stations and turf accountants. We have been producing a lot of point-of-sale products, posters and banners for these sectors. I think that all in all we have been running at 120% capacity this May, and there will probably also be a few more rush jobs to flood in for these markets.