Our team of talented writers have been slaving away over the past few weeks pulling together page-after-page of great editorial, all delivered in a (I think, at least) stunning new design on heavier paper that is now perfect bound to give a look as premium as the content – seriously what else could you want?
Right okay, of course, the sparkling new website I promised in my last comment piece. Well, funny story... it turns out that while we at Printweek Towers firmly believe that print and online are complementary – print definitely has the edge in one respect when it comes to publishing: speed to market.
While our web team has been burning the midnight oil to get the new site ready, it turns out that redesigning a magazine is a significantly simpler process – create the new design, fill it with perfect prose, send it to your print partner of choice and, well, job done.
The interweb, however, has a few more variables to contend with, not least, in our case, an archive of almost 40,000 articles and a monthly readership of getting on for 100,000 people who will not be best pleased if the site misbehaves for even the briefest of periods.
So we need to be 100% sure that everything is fully stress-tested and working perfectly before we go live, which is exactly what we’re doing, and, trust me, it will be well worth the (slightly longer than anticipated) wait.
And on the subject of waiting, we have another surprise up our sleeves for the magazine in print, but mum’s the word on that for the moment.
For now, I’ll leave you to thumb through what was a labour of love for the Printweek team in the hope you will love it just as much as we do. But either way, let us know what you think.