Overmatter: fooled again

Jo Francis
Monday, April 9, 2018

With April Fool’s Day coinciding with Easter Sunday this year, the associated ‘is it, or isn’t’ fun and frolics was relatively constrained.

Notable mentions must go to a couple of decent efforts that have come to Overmatter’s attention. In a very on-trend spoof, James Freemantle of London private press St James Park Press received a fairly convincing- looking letter (dated 1 April) from Kensington Palace, commissioning him to print the invitations and order of service for the upcoming royal wedding, with a print run of – wait for it – 20,000.

om-inviteFreemantle concedes that might be a bit of a stretch on his Albion. He is yet to track down the culprit. “If I ever find out who it is, I’m giving them a bottle of Champagne for the effort,” he tells Overmatter, so it could be worth confessing. 

overmatter-argosMeanwhile, Argos launched Eau de Catalogue a USB-powered scent diffuser for digital natives that “smells exactly like the catalogue”. Recipients of the promo email who might just have smelt something fishy were offered a discount voucher as recompense for the spoof. 


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