New year predictions: Noel Warner, Inc Direct

Inc Direct chief executive Noel Warner is rightly proud of being crowned PrintWeek’s Company of the Year, but standing still is not an option (even in comfy slippers) and he hopes for an even bigger and better 2014.

What’s at the top of your Christmas wish list?

Old Spice gift set and comfy slippers.

What trend (business or technology) do you think 2013 will be remembered for?

More clients moving away from email back to fully personalised, relevant and targeted direct mail (in our experience anyway!). I predict this trend will continue into 2014 as well.

What do you think will represent the single biggest opportunity for printers in 2014 and why?

We’re not really a printer but for those who are, cross media and mobile without question.

What do you think will represent the single biggest threat for printers in 2014 and why?

Just being a printer! Embrace the cross media, digital and mobile revolution with both arms to stay in the game. Technology and new media is growing at an alarming rate and printers need to adapt or re-engineer their business model as media consumption through online, smart phones and tablets increases year on year. Of course, print will always have its place in the media mix but don’t be caught on the back foot as mobile technology advances.

What was your highlight of 2013?

Winning PrintWeek Company of the Year for the second time! Absolutely amazing!

What are your hopes for 2014?

To continue what we’re doing – but even better!

What was the most important thing that you learnt in 2013?

Trust no one!

What will you do differently in 2014?

Not drink so much after winning a top industry award!

What will you be having for your Christmas dinner?

Roasted leg and breast of Cotswold-reared bronze turkey with roasted parsnips & sweet potatoes with caper vinigarette, glazed button sprouts with pearl onions and old spot bacon. Well, you did ask!

Are you making any New Year's resolutions? If so, what?

I know it’s a bit of a cliché, but work ON the business and not IN the business! Easier said than done in a growing business though!