Funky Pigeon says Hello to Adele emotional support cards

Richard Stuart-Turner
Thursday, November 18, 2021

Greetings card specialist Funky Pigeon has launched a line of support cards and packages ahead of the release of Adele’s new album tomorrow (19 November).

Adele is known for her heartbreak ballads
Adele is known for her heartbreak ballads

The new range of more than 30 exclusive designs, which includes emotionally supportive and divorce-positive cards, was launched last week and will be available for a limited time only, with prices starting at £1.99.

The London-born singer’s fourth studio album, 30, will take listeners through the story of her recent divorce from Simon Konecki, addressed to their nine-year-old son. The record is also set to be an album of self-reflection on her relationships to date.

Funky Pigeon said the new cards “can be accompanied by chocolate that includes positive messages to carry your friends through the listening session”.

The cards will be available for a limited time only

Kate Escott, head of product at Funky Pigeon, said: “Like most of the world, we have been eagerly anticipating the launch of Adele’s new album, and after the ups and downs of the past year it couldn’t have come at a better time for music fans.

“In true Adele fashion we expect this release to be a real tear-jerker and potentially hit many of us hard, especially those that may have had a relationship breakdown over the past couple of years.

“The album will likely strike a chord with so many and bring these emotions back to the fore, so we wanted to create an opportunity to bring friends together and help them send their love and support to each other, while celebrating the great music!

“Whether you’ve recently come out of a relationship or you’re a mega-fan, we hope these cards and support packages can offer some emotional support whilst you plug in and listen!”

Messages on the cards include ‘Go easy on yourself, we never liked him anyway!’ – a pun on the album’s lead single Easy On Me, which has been at No.1 in the UK for the last four weeks, ‘Text me if the album gets too much!’, and ‘I’m here when you need to ugly cry’.

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