Accompanying the guide is a colourful pop-up people paper chain showcasing the paper range's wide variety of uses. The paper chain was included as an insert for full circulation with PrintWeek's 7 December issue.
The campaign will also be supplemented by a digital version, using a video infographic on youtube.com to illustrate the key facts about the range.
Elliott Baxter, exclusive UK distributor for the Arjowiggins MCS range, claims the range is the UK’s largest coated paper range, with three different finishes, fourteen different weights and twelve sizes to choose from.
Elliott Baxter sales director Chris Sandwell said: "Working with Arjowiggins Graphic on the Maine gloss, Chromomat and Satimat range of papers enables us to offer printers and designers a unique choice of paper, varying in texture and thickness, whilst also being environmentally friendly, as all the paper is made from 15% recycled pulp, and is FSC mix and HP Indigo certified."