While the first Ignite event, which took place in April, was focused on kit and technology the second edition will look at applications, opportunities and customers sharing their experiences.
“There were a lot of lessons learned [from the first Ignite], but the most important was that PSPs were looking for information on new capabilities and applications that would give them a clear competitive advantage,” said Ken Hanulec, EFI's vice president of worldwide marketing.
“That’s why we decided to host and develop content for the EFI Ignite Virtual Experience: Applications that wow for profits now."
Across 17 and 18 June, the company will host nine 45-minute sessions which, it said, all have the common purpose of boosting print businesses’ bottom lines.
The virtual event will kick off with opening remarks from EFI chief executive Jeff Jacobson and many of the sessions will feature print business owners discussing how they have continued to grow through the coronavirus crisis.
The full session rundown is available on the events registration site, which is now open.
According to Hanulec, the first, three-day Ignite event attracted hundreds of registrants for each of its 28 sessions and he believed the manufacturer would continue to host virtual events.
“EFI as a company has never shied away from webinars – that is a very active area for us with Fiery and Productivity Software businesses. Those product lines perhaps do not rely as much on an in-person demo. Because of that, I do expect EFI would still actively produce webinars, although perhaps not at the volume we do now once the pandemic subsides,” he said.
However, he added that customers did still like to see equipment in person “whether that is at a tradeshow or in an in-person demo, so there is reason to continue with those activities so long as they can be done in a safe manner.”
He said that he was acutely aware that “event organisers are doing the best they can under difficult circumstances” and the firm’s EFI Reggiani business had booked to exhibit at the rescheduled Fespa in Madrid in October and was “awaiting any final details on the exhibition” and had also retained its contracted space for Drupa next year.