The direct mail specialist has a seven-year history of working with The CarbonNeutral Company to reduce emissions through internal reduction programmes and external offsetting projects.

It has reduced some 858 tonnes of carbon between 2006-2008 and installed waste management and reduction initiatives, machinery maintenance and upgrades to improve efficiency. 

Any remaining emissions were reduced to "net zero" through carbon offsetting with The CarbonNeutral Company.

Robin Welch, group managing director, said: "The print industry is prone to negative preconceptions with regards to its environmental impact and consumers and the government alike are continually putting pressure on the industry to improve its environmental record.

"In actual fact, many direct mail printers have a very good record on environmental matters."

He added that more consistent achievement of environmental accreditation across the industry is necessary to secure the future of the sector.