The four-colour ValueJet 1604WX is a single-head 1,620mm-wide dye-sublimation printer billed by the company as “budget friendly”. Prices start from €9,995 (£8,543).

The printer is targeted at start-ups and companies looking to step up to a wider machine to broaden their product range.

Marketing manager Nick Decock said: “The ValueJet is ideally suited to small and medium-sized businesses wanting to get into dye-sub work and it runs at over 20sqm per hour.

“The typical market is for those wishing to extend their activities to soft signage for printing on to dye-sub paper and transfer to polyester fabrics, or for printing direct on to ‘closed’ polyester fabrics.”

Decock said the VJ-1604WX could also help businesses with transfer to pre-coated objects such as snowboards, mugs and promotional items and gadgets.

“Another target audience is companies currently already into dye-sublimation printing who have a smaller-sized unit but want to widen their scope.”

The roll-to-roll device features a motorised 30kg take-up system suited for volume production runs as well as short print runs. It features similar specifications to theValueJet 1604X solvent machine, which was launched last year.

The new compact dye-sub machine also fetures a variable drop eight-channel printhead, offering output resolutions up to 1,440dpi. The piezo printhead fires drops from 3.5pl up to 21pl.

The ValueJet prints on common dye-sublimation transfer papers, can handle 2in and 3in core rolls and offers a runs at typical production speed of 22sqm/hr at 360x1080dpi.

It comes with a stand, a non-motorised roll-off system and a motorised winder system for media rolls up to 30kg.

It runs Mutoh’s DS2-series dye-sublimation inks are 100% VOC free and can be used for transfer paper printing - transfer to polyester or mixed-fibre fabrics or transfer to pre-treated rigid substrates.