HP rolls out PageWide Advantage enhancements

The PageWide Advantage 2200 now has several new features
The PageWide Advantage 2200 now has several new features

HP is using Hunkeler Innovationdays to unveil a raft of enhancements to its PageWide Advantage 2200 press, which it is showing for the first time in Europe at the Swiss specialist trade show this week.

The machine, which was launched around six months ago, now prints in quality mode at full 152m/min speed, HP said, providing its customers with additional capacity to deliver high-value jobs and produce “exceptional output” in less time.

“We are excited to show the HP PageWide Advantage 2200 for the first time in Europe. HP continues to be committed to delivering high-quality, high-colour, high-value print for the commercial market, helping printers to win new business while maximising the production capacity of their print shop,” said Annette Friskopp, global head and general manager at HP PageWide.

“In fact, many customers around the world have already introduced the new PageWide Advantage press into their workflows and have seen its true quality and speed.”

The demonstration of the PageWide Advantage that is being shown at Hunkeler Innovationdays includes a two-dryer configuration that HP said is energy-conscious and highly efficient.

It uses up to an estimated 20% less energy than the three-dryer configuration at maximum power, while printing a wide variety of unique samples. This includes a range of Burgo, UPM, CVG, Mondi, Sappi, Navigator, and Arctic stocks, both coated and uncoated, standard offset and new ColorPro treated coated stocks.

HP’s new Smart Workcell Controller brings intelligent sorting, batching, and imposition to locally optimise the press, finishing efficiency, and throughput. This enhancement to HP’s SmartStream Production Elite Print Server automatically sets up an integrated unwind-press-finishing workcell, reducing or eliminating makeready stops and slowdowns for higher ROI and less waste for ultra-short-run publishing and commercial print jobs.

HP is also offering a new Production Kick-Start service to help customers go into production quickly and efficiently with minimal staff support.

Additionally, HP has unveiled "an advanced colour suite of solutions that automate and simplify the creation of ICC profiles". This includes partners X-Rite and CGS Oris and HP innovations like easy-to-use spot colour features and on-press colour profiling that HP said delivers a faster and easier way to create ICC profiles. The advanced colour suite enables users to achieve accurate colour reproduction of images and brand colours, while benefitting from a simplified, streamlined process.

"Now, with the push of a button, users will have the ability to read colour patches and produce ICC colour profiles without the hassle of taking print elsewhere to be read and analysed. This allows the customer to reduce waste while saving time and money," HP said.

This on-press feature is said to provide an efficient way to accurately reproduce brand colours, target specific colour spaces, and create ink reduction profiles across the variety of paper stocks that printers work with. This on-press profiling feature will be available "late 2023".

HP has also revealed at the show that PageWide commercial customers have achieved 825 billion pages printed.

“We are thrilled for our customers’ accomplishments. This milestone is a testament to our customers’ ingenuity to implement the versatility and productivity advantages of digital printing. We are happy to support their growth with our PageWide platforms,” said Friskopp.

Hunkeler Innovationdays is running at Messe Lucerne, in the Swiss city, until Thursday (2 March) and registration is open at: innovationdays.com/en.