Xerox targets retailers with Photo Kiosk product

Xerox has launched a kiosk device for personalised photographic applications, targeted at the retail market.

The product will target storefront locations, such as photo retailers and copy centres that sell personalised applications, including calendars, posters and photo albums, as well as litho printers making a foray into digital printing.

The machine has been designed to work with the full range of Xerox's production colour portfolio, which includes the DocuColor range up to its iGen 3 series.

Xerox has built the Photo Kiosk using software from Spanish company Imaxel.

Photo Kiosk is being pitched at customers wanting to create photographic products with a quick turnaround time by using 60-plus templates, which allow for the placement of images and messages.

The file is then turned into a PDF and sent to one the company's printers via its Freeflow workflow system.

Kevin O' Donnell, Xerox marketing manager colour products for UK & Ireland, said: "We've been looking for a photo product-based opportunity for a while. With 140m digital cameras sold worldwide in 2007, there is massive scope from retail outlets to universities, for the creation of personalised products such as calendars and albums."

The Xerox Photo Kiosk is available immediately, with prices starting at £5,000.