Xerox preps production print launches

Upcoming event: "an immersive technology showcase”.
Upcoming event: "an immersive technology showcase”.

Xerox will take the wraps off a raft of new production printers at a worldwide online event later today.

The ‘Dreams In. Prints Out’ event will be livestreamed from a virtual studio environment and is billed as “an immersive technology showcase”.

It takes place at 4pm GMT.

In its teaser information Xerox said the event would involve “five new product innovations” along with expert advice on automation, business growth, along with customers sharing their experiences.

Topics also include Xerox’s ‘Beyond CMYK’ push around differentiating print through special colours and effects.

Earlier this year Xerox announced the Adaptive CMYK+ kit for its Xerox Versant 180 digital press, that expanded the device’s capabilities with gold, silver, white and clear toner as well as fluorescent yellow, magenta and cyan.

Pre-registration is required. To register, visit the event microsite at