Sunderland and London-based WTTB, part of the Precision Proco Group, launched Artworker+ last year to give its customers the opportunity to have design services to hand to use when necessary.

The initial decision to add Artworker+ was as a result of numerous customers needing a design service which they couldn’t provide themselves, meaning they had to outsource it.

Originally set up as a monthly subscription service with a variety of different price tiers, now that WTTB has introduced a pay-as-you-go option, the subscription option will now be limited to one tier only.

The new model means that anyone needing a design service can buy a block of time to cover the work that needs doing and then submit a brief, which is then given to the WTTB design team to create. The work can be tweaked until the customer is fully satisfied with the result.

WTTB has introduced three options, starting with the bronze tier which is £35 for two hours and is suitable for small, urgent print jobs such as business cards or stickers. Silver tier costs £70 for five hours’ work and WTTB said this is advisable for projects such as t-shirt design or infographics.

Finally, the gold tier is £110 for ten hours – WTTB said this is most suited to more complex work such as a logo, branding, or the creation of a static web landing page.

Anyone still wanting to use the subscription service, which is suitable if there’s an ongoing need for design support – can opt for the platinum tier, which is £175 a month, with a minimum one-month sign up period, and equates to 20 hours of design support.

Anyone signing up for the first time will get two hours for free so they can test the service and see how it works for them.

Louise Stephenson, managing director of WTTB, said: “We first introduced Artworker+ so that our resellers didn’t need to go somewhere else to get their design and then come to us for print.

“That not only meant a much smoother process from design to finished product, but we were also able to offer these services at a really competitive price.

“It’s an extremely flexible approach and it allows our customers to buy the service that really suits their needs best.”

Earlier this year, WTTB added apparel to its product range after investing in new specialist equipment.