Weeklies grow as monthlies slow

The average circulation of consumer magazines has grown 13.7% year-on-year, according to the latest ABC figures for the sector.

New launches in the women's weekly magazine market have pushed total sales up by 7.4% in the second half of last year, but hit the sales of monthlies such as Cosmopolitan and Glamour.

Emap's Grazia, printed at Polestar Sheffield, enjoyed a 10% rise in weekly sales to 169,970, while Northern & Shell's OK!, printed by TSB in Germany, rose 24% to 582,855.

While many other women's monthlies suffered at the hands of the weeklies, upmarket fashion title Vogue, printed at St Ives Plymouth, managed to record its highest ever ABC, up 3.6% at 214,348.

Mens magazines, however, are not looking so healthy. IPC's Nuts came out ahead of its weekly rival, Emap's Zoo (pictured), but sales of both titles slowed significantly between July and December.

Nuts, printed at Polestar Chantry, recorded a circulation of 306,802, up 11.4% year on year, but just 0.7% on the first half of 2005.
Zoo, which recently moved from St Ives Peterborough to Southernprint, reported a 260,470 circulation, up 8.4% year on year, but only a negligible 0.1% increase on the previous six months.  

FHM, printed by Cooper Clegg, remains the top men's lifestyle title, although its circulation fell by 13.6% to 500,865.

Dennis Publishing's Maxim, which recently moved from Polestar Chantry to Wyndeham Heron, was also hit hard, falling below the 200,000 sale barrier, down 18.7% to 190,438.

In customer publishing, Sky Magazine, printed by Prinovis in Germany, was once again the title with the highest circulation, at 6,874,090 copies.

Tesco Magazine, printed by Lenglet in France, and Asda Magazine, printed by Polestar Sheffield, occupied the second and third spots, at 2,494,330 and 2,377,126 respectively. Boots Health and Beauty, printed by Cooper Clegg, slipped slightly to 1,689,490.