The carton and graphic board merchant, which is based in Leicester, has previously been known for its distribution of cartonboard to carton manufacturers.

However, in recent years, the firm has provided its services to other business sectors such as the graphical print and rigid box markets.

Commercial director Kieran Ferguson said the firm felt the need to rebrand to reflect its growing product portfolio and customer base.

"The new identity reflects the true nature of the business today," said Ferguson.

Warren Board, founded 30 years ago, has established itself as an independent carton board merchant selling across the UK and Ireland.

It employs 31 staff and has sales of 15.7m.