The stands, each holding 168 games, were constructed around a mild steel frame with acrylic edge-lit pockets in the Xboxs black and green colours. The acrylic was printed on the Valley Groups Inca Eagle H digital flatbed printer.
The deal, for an undisclosed six-figure sum, was for units for dedicated Xbox stores in Belgium, of which there are 100. If successful the merchandising units will be rolled out to Xbox shops across Europe.
The 100-plus employee company was given the job ahead of two unnamed firms.
Microsoft channel marketing manager Phillipe De Braekeleer said that Xbox sales had increased between 10% and 35% since the units introduction.
The Valley Group sales director James Haggas said: We have dealt with Microsoft for a few years now. We helped launch the Xbox in Europe and the Far East for them.
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