The stands, each holding 168 games, were constructed around a mild steel frame with acrylic edge-lit pockets in the Xboxs black and green colours. The acrylic was printed on the Valley Groups Inca Eagle H digital flatbed printer.
The deal, for an undisclosed six-figure sum, was for units for dedicated Xbox stores in Belgium, of which there are 100. If successful the merchandising units will be rolled out to Xbox shops across Europe.
The 100-plus employee company was given the job ahead of two unnamed firms.
Microsoft channel marketing manager Phillipe De Braekeleer said that Xbox sales had increased between 10% and 35% since the units introduction.
The Valley Group sales director James Haggas said: We have dealt with Microsoft for a few years now. We helped launch the Xbox in Europe and the Far East for them.
Have your say in the Printweek Poll
Related stories
Kudu has 304sqm/hr maximum output
The Valley Group in double SwissQprint spend
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
