Trinity Mirror axes Liverpool Post

Newspaper publisher Trinity Mirror has announced that the 19 December edition of its weekly business newspaper The Liverpool Post, launched in 1855, will be its last.

Publication of the Post’s companion website and Liverpool Business Daily E-edition bulletin will also cease.

The closure of the circa-8,200 circulation title follows a review of the publisher’s North West portfolio, resulting in a shake-up of its Merseyside operations.

Merseyside business news will in future be merged into a Post-branded section of the publisher’s local flagship title, The Liverpool Echo, voted the UK’s regional newspaper of the year. Both titles are printed at Trinity Mirror’s Oldham print facility. No printing or editorial jobs will be affected, the publisher said. 

Meanwhile, the publisher said it planned to invest in expanding the Echo’s weekend output. 

Trinity Mirror North West managing director, Steve Anderson Dixon, said:  “This is a decision we take with the heaviest of hearts. Sadly, the Liverpool city region no longer generates the demand in terms of advertising or circulation, to sustain both the Post and the Liverpool Echo.

"We are committed to retaining the best of the Post in the Echo. We are also committed to the continued expansion of the Liverpool Echo and have exciting plans on the table for weekend publishing. The Echo is an extraordinary brand and we are thrilled to be expanding its reach and creating jobs as we do so."

In November, Trinity Mirror announced that it planned to close its Reading print plant when its lease on the facility expires in early 2014. Printing of the Reading Post will transfer to the newspaper publisher’s Watford print site. 

The site is one of 10 around the UK operated by Trinity Mirror for the production of its own printed titles as well as contract printing. 

In its interim management statement for the 17 weeks to 27 October, the company reported a slowing of revenue decline compared to previous quarters, with an overall decline of 5% compared with 6% on the second quarter and 11% in Q1.