Thinkprint south-east sales director Chris Lynn said: I had a brainstorming session with a buyer from Tesco, who wanted a promotion to run alongside World Cup Fifa T-shirts. Footballs seemed conducive and they liked the idea.
The 30-employee Cheshire firm has delivered the 15,000 footballs, which were produced in Karachi, to Tesco stores across Ireland.
The footballs feature a picture of mercurial Ireland midfielder Roy Keane. Thinkprint managing director Ian Thomson said the 40,000 contract represented a significant export order for the Cheshire company.
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"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
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