One of the new papers is InnoPress, a lightweight uncoated quality suitable for magazines, catalogues and brochures, that bridges the gap between lightweight coated (LWC) papers and supercalendered (SC) grades.
InnoPress will be produced at the Reisholz mill in Dsseldorf, Germany, but Kvarnsveden in Sweden will also contribute to production from 2006.
The other new grades are SilvaPress, a machine finished magazine paper at the top end of the range, with high brightness, smoothness and gloss, produced at the Summa mill in Finland. MagniPress Bulky is a bulky SC grade, produced to the wishes of magazine publishers, retailers and advertisers to cut costs, while adding a new glossy smoothness to the market.
Press Selection is produced at 15 of Stora Enso's European paper mills, and the developments will include an as yet undecided increase in production volumes.
This will happen once PM12 starts up at the end of the year at the Kvarnsveden mill.
A number of existing Press Selection grades, NovaPress, TerraPress and NeoPress have also undergone improvements.
UK divisional director for publication papers Fabian Langenskild said the new brands reflected current market demand and will offer customers more versatility and consistent quality.
"When this is put together with the considerable production capacity increase we are creating and our multi-mill service strategies, we can offer a lot from one single source of supply," he said.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

Customer demand increasing
A4 Laser Labels expands with larger site and kit investment

Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs

Proceeds to be invested in growth strategy
James Cropper sells some specialist IP

Making changes to limit tariff impact in US