Launched last week

SMP welcomes new Royal Mail government sector incentive

Swanston: “We’re excited to educate and inspire the next generation of printers"
SMP chair Lucy Swanston hailed the launch of the new incentive

The Strategic Mailing Partnership (SMP) has welcomed the launch of the new Government Sector Economy Incentive from Royal Mail.

Launched on Tuesday (2 January), the new incentive will allow customers in the government sector to make savings on their mail needs.

Customers that use the Royal Mail Testing and Innovation Incentive will qualify for 5% in postage credits when using the Economy product for the first time, or when using Economy for new uses of mail.

The SMP said this means that customers will save around 15% on business mail and 16% on advertising mail compared to the standard mail tariff.

The Economy Incentive caters to customers with non-urgent mail needs, offering flexible delivery to ensure greater savings. From large-scale to small-scale mailings, the incentive adapts to differing business needs.

The use of Mailmark technology has allowed Royal Mail to make the pricing more affordable and cost-effective, offering a delivery window of between one and four working days after handover to Royal Mail.

Businesses are also able to trial the cost-effectiveness and efficiency of the Economy Incentive using the Testing and Innovation Incentive, which supports businesses in testing new mailing applications as well as changes to existing mail campaigns.

SMP chair Lucy Swanston said: “The new incentive will be hugely beneficial to SMP members and the print and mail industry working with the government sector, enabling them to offer a service to their customers with more versatility and innovation, alongside great savings.

“At the SMP, we hope that the launch of this incentive will help businesses to become more cost-effective in their mailing strategies, helping them to make the case for mail with their own customers and clients. This will also support the wider print and mail industries in creating a more economically sustainable future.”

To qualify for the incentive, mailings must include a minimum of 4,000 business mail or advertising mail economy mail items and a maximum of 500,000 items over the incentive period.

The last posting date is 31 May 2024 and customers must submit their applications for this incentive by 17 May 2024.