Marketing director Rob Kelly said that the division had been launched as a formalisation of services already offered by SG.

"It's a case of putting it out in its own right and making sure that the division is fully supported," he said.

Former MST Communications director of design Eddie Cheng will head the operation as director of conferences and is targeting the Royal Bank of Scotland as a potential client.

The conference division will be situated at SG's Wandsworth offices, and will be able to handle a variety of events, including conferences, AGMs, product launches or major announcements.

It aims to cover the entire event process from planning to installation.