The deal includes the printing of bespoke leaflets, posters and manuals as well as a host of stock items for the group that includes Wine Rack, Victoria Wine, Bottoms Up and Threshers. 

Select set up the new operation closer to Thresher's head office, and provides a dedicated order line for stores, which regularly handles between 50 and 70 calls a day.

"Developments gave us the opportunity to centralise their print and dispatch making estimated cost savings of 1m over five years," said Select managing director Graham Walker.

Select's print centre has increased on the old unit's capacity "not only saving costs but improving effiencies and quality," added Walker.