New appointment Charles Hayward has been brought in from Ricoh Europe and will work with companies including BT, Xerox and Nationwide.
He said: "Keeping abreast of new and emerging technologies will ensure that we continue to provide leading-edge solutions to enable our clients to stay ahead of the competition."
Hayward’s previous experience includes roles as European partnership manager at Levi, Ray & Shoup and he has also worked as a senior consultant with Strategy Partners.
Giles Hill, managing director of Sefas Innovation, said: "Sefas has come a long way since setting up in the UK 10 years ago. We’ve seen strong growth in the past two years and we’re excited about the breadth of industry expertise that Charles brings to the table."
