Sdra new product initiative

Sdra Cell is to focus on product development, following the results of a customer survey.

The Swedish pulp manufacturer has created a new position with responsibility for product and market development and has appointed Bengt Wiberg, who was previously product manager for speciality and magazine papers, to the role.

 

Prior to that, Wiberg has had experience in customer technical service, quality control, and product development.

 

"The new position has been created to bring marketing, research and development, and production closer together," said marketing director Ulf Edman.

 

Henrik Wettergren, sales manager for Sdra's office in Hamburg, will take on the role of product manager for speciality papers.