Reader offer company launches first print catalogue for new title

Reader offer specialist Timscris is to launch its first own-brand mail order catalogue for its new LifeStylesatHome title.

The first edition of the 32-page, 240x200mm catalogue was distributed inside 180,000 copies of the southern area editions of the Daily Express newspaper at the beginning of November.

It includes offers for products from well-known brands such as Toyota and Remington and is tied in with the lifestylesathome.co.uk website.

The catalogue was printed by Polestar and designed by A4CS.

LifeStylesatHome marketing director Paul Harris said: "The response to both the catalogue and the products has been outstanding. There has been a huge amount of integration between the catalogue and our new website.

"It's clear that this approach is paying dividends and we are looking to further enhance this integration through a host of new innovations we will be rolling out in 2010."