"Nasty Beast" is a cosmetics and perfume brand for which a range of packaging and promotional items will be produced live at the show.

"PrintCity Connections", devised by the Web and Publishing Activity Groups, is a newspaper/magazine and will feature heatset, coldest and digitally printed sections.

And "PrintWorks" will encompass the group of factories set out at the event and a range of media based on commercial printing trends and practices. Its aim is to promote ideas among printers and print buyers.

"We want to show that what we print is not just about making paper dirty, we want to be clear that print has a value," said PrintCity president John Dangelmaier.

Dangelmaier also promised that the workflows demonstrated at the show would be clearer and more visible than at previous exhibitions. All the factories will be managed and overseen through a JDF-networked head office in "The Integration Centre", where the progress of jobs will be shown on airport departure board-style screens.

Story by Lauretta Roberts