The Periodical Publishers Association (PPA) is to spend 1m on a billboard and magazine insert campaign against the distribution deal between Tesco and W.H. Smith.
The posters will be situated near the retailers premises to highlight what the PPA describes as censorship.
W.H. Smith and Tesco plan to use national distribution for their supply, arguing that the current local monopoly system is inflexible and allows the publisher to dictate quantities and titles supplied.
The PPA will highlight the fact that leading titles could be barred by the groups if their publishers do not sign up. Chief executive Ian Locks said: "The possibility of a supermarket controlling the supply chain, and therefore access to information and reading material is extremely frightening."
Story by John Davies
Have your say in the Printweek Poll
Related stories
Latest comments
"B2 and packaging! I like it already. Best wishes to Peter and the team."
"Good luck for the future Peter, everyone in the industry looks up to you!"
"Daisy Duke
19 hours ago
The end of an era. I was at Broadprint in the early 90’s and we produced literally millions of dm packs for them. The great Roger Rushton was the sales director for Readers...."
Up next...
Newly created role
Kilcoyne joins Solopress dream team
B2 finishing overhauled
Flexpress shines with new Duplo embellisher
Mainland UK agreement
Friedheim snaps up GUK distribution deal
Plans include leveraging inkjet know-how