Polestar loses out in Condé Nast rejig

Polestars relationship with Condé Nast will end in May after the publisher shook up its print roster

Polestar's relationship with Condé Nast will end in May after the publisher shook up its print roster.


Condé Nast has given notice that it will move Polestars three remaining titles after the May issues are printed by Watmoughs in Idle.


St Ives has picked up Condé Nast Traveller, House & Garden and GQ Active. But it has lost Vanity Fair to Cooper Clegg, which is in the process of printing the first issue of Condé Nast's soon-to-launch Glamour.


The shake-up will leave St Ives and Cooper Clegg as Condé Nast's only print suppliers.


In the latest ABC figures, Condé Nast Travellers circulation rose above 76,000, with House & Gardens over 150,000. GQ Active is now a supplement of GQ, which circulated 140,000 copies.


Condé Nast said it moved the titles primarily for financial reasons. Although Polestars printing quality is believed to have been of the highest standard, its customer service fell short of what the publisher wanted.


A Polestar spokeswoman said: "As far as Polestar is concerned it was largely a financial decision after Condé Nast reviewed its printing costs. Watmoughs was always hoping to grow the account."


But Polestar said the 1m copies per week of ON7 that it will print for ONdigital from 24 February would offset the loss (PrintWeek, 2 February).


Cooper Clegg managing director Ian Cooper said he was relieved that the Vanity Fair contract had "come back home" after a year away. He said the past year had been "a hard battle for any web printer".


The firm will print the title on its 578mm cut-off Komori webs.
Cooper Clegg has also won the contract to print the "couple of hundred thousand" copies of the new F1 Magazine launched by Bernie Ecclestone.