The contract covers the production of a range of catalogues, which are printed at Polestar's web-offset and gravure facilities. But both parties refused to comment on the contract details.
A deal was first signed between Polestar and Dream Direct last year and according to Polestar Retail sales director Rob Clark, the print firm had "ticked all the right boxes".
"Through Polestar Chromoworks and Greaves, we are able to offer Dream Direct a wide range of technology," he said.
"We are happy with the level of service and flexibility provided by Polestar over the past 12 months," added Dream Direct chief executive Robert Colqhoun.
Dream Direct is based in Witney and specialises in family software, gadgets, toys, games and hobbies.
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