Openshaw is to close the order receipt facility for its Openshaw Gold online ordering service at its Redhill, Walsall and Bristol offices, resulting in 12 redundancies.
The facility will be centralised at its head office at Todmorden in Lancashire, where 16 staff will handle calls.
"We are taking well over 10% of business through the online ordering service, and it made sense to centralise our order callsite to operate from one facility," said group chief executive David Coltart.
"For the last nine months we have been taking in staff and training them, and invested some 350,000 in the e-commerce operation."
The online operation provides a bespoke buying list to customers based on purchases over the past six to 12 months.
Openshaw rolled out its Openshaw Gold online operation in the culmination of a four-month development programme last year, along with a 650,000 investment in IT and telecommunications.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

Further breathing space
'Serious group' interested in Highcon, new deadline set

Automation welcomed
Colourbridge enhances efficiency with new Duplo multi-finisher

New business unit includes OpSec