NS hails Adfast as advertising traffic doubles

Traffic using the Newspaper Societys advertising delivery service Adfast has increased over 100% this year.

 

The increase in traffic to over 60,000 files per month has led to additional servers and bandwidth being installed.

 

Users are rising even faster than the volume of ads. The success was attributed to Johnston Press moving away from ISDN and the switch of some Northcliffe titles. Talks are also under way with national titles, Scottish dailies and Northern Irish weeklies.

 

A plug-in for OneVision Asura that links Adfast using XML to provide copy instructions for staff and checking profiles for Asura has been launched.

 

Developments for the future include incorporating copy chasing.