The Great Yarmouth-based printer is looking to become more competitive following the investment in the GTO-4, which replaces an existing two-colour press.

Established in 1980, the nine-staff business opted for the GTO over a Speedmaster SM 52 due to space constraints at its Norfolk facility.

Last year, the company had to knock down an office wall to make way for a Heidelberg A52 Suprasetter.

Managing director Diane Ashleigh said: "We've been getting more and more demand for four-colour work, especially after installing a digital machine three years ago."

She added: "Now, we're more competitive and have cut turnaround times by handling work in one pass rather than two."

The company produces work for a variety of promotional clients, as well as local businesses and commercial customers.

It runs a single-colour GTO, a Xerox digital machine and in-house that includes folding, stitching, collating and bookletmaking.