According to a survey carried out by YouGov, on behalf of Callcredit Marketing Solutions, 24% of those interviewed were planning to spend less on subscriptions this year.
Of the 2,500 surveyed, 82% considered such subscriptions to be a luxury during the current economic climate.
However, for those surveyed above the age of 65, 20% claimed subscriptions to newspapers and magazines were "a necessity".
Caroline Worboys, managing director of Callcredit Marketing Solutions, said: "The financial situation has knocked UK consumers’ confidence so it’s no surprise that they are keeping a close eye on their spending."
She added: "The subscription model is a hugely valuable concept and is fundamental in the fight to engage consumers and build a relationship with them.
"It’s crucial that companies use a mix of methods and styles to communicate with their customers if media content is to remain monetised."
Newspaper and magazine subscriptions likely to drop, new research shows
Cost-cutting during the recession has led to nearly a quarter of consumers putting a stop to newspaper and magazine subscriptions, new research has shown.
