What do you think will the greatest opportunity for and threat to printers next year?
Competing and beating SMS marketing and the internet/email – the ROI on good print and DM is consistent and is proven.

What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2010?
The value of a good printer and his/her knowledge and expertise – i.e. using our knowledge to maximise the printed area, reduced wastage, produce more complicated work, get artwork right earlier on to reduce mistakes and reproofing – to help creatives realise their ideas.
 
How important do you think Ipex will be?
Not that important – the manufacturers are talking about their new kit, software etc all the time as they are desperate to sell something – we’ll go as you never know – I am hopeful Kodak will have some exciting digital advances.
 
What can the industry do to increase its profile next year?
Stop fighting internally – use pro-skills to raise our profile – actually say something about the industry as we haven’t said anything so far – and we’re a good industry and have a good story to tell.
 
What will you do differently next year?
We’ll continue to invest. We’re looking to become a multi-platform printer: we’ll continue to sell hard and to get into new markets; we’ll look to be stronger on our payment terms; we’ll try to promote the value of print and not be embarrassed by that and the value we can add by talking to us