New Year predictions - BPIF's Kathy Woodward

Kathy Woodward, chief executive, BPIF

What trend do you think 2012 will remembered for?

The strong companies getting stronger and the weak getting weaker

What do you think will represent the single biggest opportunity for printers in 2013 and why?

To be able to take on other media by demonstrating the innovative, psychological and return on investment value of print. Consumers are getting "crowding" a frustration with unsolicited, inappropriately timed and poorly targeted advertising

What do you think will represent the single biggest threat for printers in 2013 and why?

That the banks write us off as a yesterday industry and don’t make available the funding to allow us to manage the infrastructure changes to maximise our position

What’s the one thing that the industry should do more of, or do better, in 2013?

Work as a total supply chain to demonstrate our capabilities to deliver return on investment for marketeers

What was your highlight of 2012?

Getting the funding for the cross industry management training programme. It will be wowable!

What are your hopes for 2013?

That we work as an integrated supply chain to demonstrate "Print Power"

What was the most important thing that you learnt in 2012?

If you aren’t in it you won’t win it! Lots of people told us that we wouldn’t get the £1million funding... so don’t waste your time trying!

What will you do differently in 2013?

You better ask my team that one...

What does the industry need to do differently in 2013?

Shout about the fantastic products that we have