Papermule developed links between NatMags' Engage content management system and OneVision's Asura pre-flight and editing software.

"The piece missing was quality control," said NatMags applications support and development manager Sean Briggs. "Papermule integrated the two workflows."

Automating the process has given NatMags an extra day in which to sell according to Briggs.

By using Asura the firm has also started to check, and in many cases automatically correct, problems on receipt of individual ads, reducing PostScript errors on the completed pages.