Q Do you know what this style of leaflet is called? I’m looking to get a reprint done, but don’t know what to ask the printer for or if there is a specialist printer that produces this style of design. Unfortunately, I don’t have the details of who printed it before. This one is a self-covering leaflet, but it could be an A6 14pp self-covering booklet. The run is likely to be around 5,000.
Alan Lee, London South Bank University

A Here’s a description and some pictures of the leaflet in question. Imagine if you will a single A3 sheet folded to give 16pp A6, in a four across, two deep format. Then imagine a sort of dog-leg such that the bottom left A6 panel has been removed; I envisage this would need to be die-cut. The bottom flap of the remaining 6pp A6 is folded upwards, and the body of 12pp A6 folds in on itself. Then the remaining 2pp A6 flap folds over to give a sort of self cover effect. The example submitted is on a thickish uncoated stock, and looks to have been creased as well as folded. It’s a rather nice design in that it elevates something ostensibly very simple into something rather more funky. Via a bit of chat on the forums, I’ve been informed by Chris Lavers that this is called a half-dungaree fold. The full dungaree having a faux cover on the back too. While I have no reason to doubt Chris’s expertise regarding anything to do with folding patterns, I can’t find any leaflet-related reference to this dungaree moniker, so I wonder if there is a more common description? And if there’s anybody out there who’s geared up to producing said format, please get in touch.