Moore creates own one-stop finishing shop

Direct mail specialist Moore Response Marketing has developed a system that can handle a range of finishing in one pass.

The company has tailored its plants in France and Belgium to produce a wider assortment of mail and avoid mis-matching packs.

Moore adds pre-printed material onto six webs and unwinds them to finishing machi-nery. The firm has kit from Muller Martini, Heidelberg and Kodak Versamark.

According to Moore Response UK sales director Eamonn Burke, the system allows customers to print and finish complex mail packs with one company rather than outsource to several firms. He added that runs tended to range from 200,000 upwards.

"We have found that customers have no objections to producing the mail-packs in Continental Europe," said Burke.